We discussed internal drivers behind the audience of Boxed Water, as well as refined our ideas for sustainable packaging regarding the Boxed Water design.
Some internal drivers/targeted audiences for the Boxed Water campaign are:
• Environmentally conscious.
• The current generation of students, etc. [Generally mo
re open to change.]
• Creatives
• Middle Class America
• Socially conscious
• 'Do-Gooders'
Initial Mind Map Studies:
